Книга “The Golden Age of Advertising. The 70s” Steven Heller, Jim Heimann
Сборник американской печатной рекламы 70-х годов



Книга-альбом от известного на весь мир издательства TASCHEN. В альбоме собраны лучшие образцы американской печатной рекламы 70-х годов различных жанров и направлений, очень рекомендую дизайнерам ,рекламистам и просто любителям графического дизайна…))) Несмотря на большой объем книга действительно стоящая, стоит она приблизительно от 12000 до 14000 тыс. рос. рублей.

Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. By the end of the decade, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications. A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.

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